A logo is one asset. A brand is what people expect before they’ve spoken to you — built from every touchpoint: the website, the van, the invoice, the way you answer the phone.
Plenty of small businesses buy a cheap logo and then spend three years looking like they can’t afford one. Not because the logo was bad, but because there was nothing behind it. No colours anyone could reuse. No fonts. No rules. Every new piece of collateral becomes a fresh guess.
We build the whole thing, and we hand it over in a form you can actually use.
What you get
A logo that works everywhere. Full lockup, stacked version, icon-only mark, and a one-colour version for when it gets stamped on something. Delivered as vector files so it never goes fuzzy — on a business card or the side of a truck.
A colour palette with rules. Not just hex codes. Which colour does what, what goes on light, what goes on dark, and what never goes together.
Typography. A display face and a body face that work together, with sizes and weights already decided.
A brand guide. A short document telling you — and anyone you hire later — how to use all of it. Clear space, minimum sizes, what not to do.
The source files. You own them. Every one.
How we work
We ask about the business, not your favourite colours. Who you’re selling to, who you’re up against, and what you want people to assume about you. The design decisions come out of the answers.
You see routes, not one option. Genuine directions presented with the reasoning behind them. Then we refine the one you pick until it’s right.
We design for where it’ll actually live. A logo that only works on a white slide isn’t finished. We test it small, in one colour, and on the things you’ll really put it on.
Common questions
Can you refresh an existing brand instead of starting over?
Often that’s the better call. If people already recognise you, throwing that away is expensive. We can modernise what you have and build the missing structure around it.
Do I own the artwork?
Completely. Full ownership, all source files, no licensing fees, no strings.
How long does it take, and what does it cost?
Both depend on scope. You’ll get a firm timeline and a fixed price in writing before we start.
Let’s talk.
One 20-minute call. No pitch, no jargon, no obligation — you’ll leave with a clear plan either way, whether you work with us or not.
0404 688 155 — Mon–Fri 9–5, Sat 10–5 AEST
hello@edgetechdigital.com.au